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Long-Term Incentive Design

If annual incentive design could serve as the basis for a book of its own, then long-term incentive design could be a multi-volume set. Long-term incentive design raises complicated questions about accounting, tax treatment, shareholder approval, plan administration, and governance. Fortunately, compensation committees have the management team and external advisors to help in addressing the technical aspects of long-term incentive design. For the purposes of our discussion, we will provide a brief overview of the different vehicles and how they address the company’s compensation objectives, while only glossing over the more technical aspects.

Long-Term Incentive Opportunity

Most companies have an overall target compensation structure composed of base salary, target annual incentive, and an annual grant of long-term incentives. As the base salary and annual incentive are generally denominated in cash, it is straightforward to put a monetary value on them. For simplicity, most companies will also establish a dollar value for long-term incentives, often equal to a multiple of base salary (e.g., 150% of base salary) or a dollar amount (e.g., $500,000).

Like annual incentive opportunities, covered in the previous chapter, long-term incentives are often tiered by executive level, with the most senior executives having the highest percentage of their total pay in the form of long-term incentives. The table below demonstrates illustrative opportunities for a company with revenue in the range of $2B-$10B.

Executive Level

Base Salary

Long-Term Incentive % of Base Salary

Long-Term Incentive

CEO

$1,000,000

350%

$3,500,000

COO

$600,000

200%

$1,200,000

EVP

$450,000

150%

$675,000

SVP

$300,000

100%

$300,000

VP

$200,000

50%

$100,000

Long-Term Incentive Mix

Public companies typically use three long-term incentive vehicle categories:

  • Stock Options or Stock Appreciation Rights (SARs): Provides value to executives based on appreciation in the stock price, subject to vesting criteria
  • Restricted Stock or Restricted Stock Units (RSUs): Provides executives with the full value of a company share, subject to vesting criteria
  • Performance Plans: Function like an annual incentive plan, but with actual performance measured and/or award vested over multiple years. Performance plans can be granted as performance shares with a target opportunity denominated in shares or as performance cash/units, with a target value established independent of the stock price