Compensation Disclosures
In the past, the proxy statement disclosure of executive compensation was viewed largely as a legal compliance document. Corporate legal departments generally took the lead in drafting the materials with support from the compensation committee who assembled the information required for the compensation tables. As a result, proxy statements were often challenging to read. Technical jargon was used frequently and the bare minimum level of disclosure required to comply with regulations was often provided.
With the advent of the management Say on Pay vote, companies now view the proxy statement — and particularly the Compensation Discussion and Analysis (CD&A) — as a critical communications document. Rather than a compliance document, the CD&A and supporting materials in the proxy statement are the means for the company to make the case that its executive compensation program is effective in supporting pay-for-performance, aligning management’s interests with those of shareholders, and retaining key executives. As a result, companies have been working to modify their disclosure to make proxy statements more user friendly and better communications documents.
Below is a brief summary of some of the key developments in proxy statements, with a focus on the CD&A.
Use of an Executive Summary
In our view, the executive summary is the most important section of the CD&A. It provides the company with an opportunity to boil down its compensation decisions in the relevant year to the essentials. Even though the SEC does not require an executive summary, most companies have adopted this approach. While each company has a different compensation program, well-written executive summaries of the CD&A share the same structure:
- Company Performance: This section provides a written or graphic summary of the performance of the company. It addresses TSR and key financial performance metrics that are used in the annual and long-term incentive plans. Companies can also include important strategic milestones (e.g., product launches or business acquisitions) and operating achievements (e.g., cost reductions or succession planning) from the year.
- Incentive Compensation Payouts: This section describes how the company’s performance impacted annual and long-term incentive plan payouts (e.g., above-plan financial performance led to above-target annual incentive payouts). If performance fell short of expectations, it will demonstrate that there was an associated impact on pay.
- Target Compensation Levels: This section describes how the committee arrived at target pay decisions for the executive team, referencing the company’s pay philosophy.
- Compensation Design Changes: This section highlights any changes to the company’s annual or long-term incentive design, or any other executive compensation changes. It also provides the reason for these changes.
- Highlight Positive Program Features (“What We Do/What We Don’t Do”): This section informs shareholders of positive aspects of the program (e.g., ownership guidelines, stock holding requirements, anti-hedging policy, etc.) and negative aspects that are absent from the program (e.g., excise tax gross-ups, single-trigger vesting of equity following change in control, excessive perquisites, etc.).
Assist the Reader
Proxy statements used to read like legal documents and anyone who has ever read a legal document can tell you that the writing is often difficult to understand.
Therefore, the SEC has encouraged companies to use plain English in describing their compensation programs and companies have taken this to heart. There is a lot of jargon specific to the field of executive compensation and should be avoided wherever possible.
As part of the move toward clearer communication, companies have tried to aid the reader by breaking up long blocks of text and calling out the topic under discussion more clearly. In addition, many companies have introduced tables and graphics to enhance the readability of the proxy statement.
Key Questions for Committee Members to Ask:
- Does the executive summary clearly relay the company’s pay-for-performance story?
- Does the CD&A tell the reader why we did what we did, or does it merely say what we did?
- Are there opportunities to condense the document?
- Can we avoid unnecessary jargon and use plain English?